The Business Idea for Startups and Entrepreneurs: Patato Store

Potatoes were brought to Europe in the late sixteenth century as a decorative plant. Only during the seventeenth century, its nutritional use was discovered.

According to historians, these tubers were substantial for the survival of the populations of the Alps and Ireland during the periods of famine in the seventeenth century.

Brought to celebrity by French agronomist Antoine-Augustin Parmentier who introduced it as an easy grow vegetable it is now part of almost every menu from starred restaurants to takeaway and fast food.