The Business Idea for Startups and Entrepreneurs: Liquor Production

The foundations of the great tradition of liquor making are to be found in medieval monasteries, where they are the first evidence of the use of syrupy drinks herbal medicines as universal and particular remedies to a variety of diseases.

Soon, alcoholic infusions of herbs and fruits cast off their medical robe and begin to be appreciated and popular because of their taste and beneficial properties, tonic and digestive.

In 1533, Catherine de Medici married Henry II of France and choose to bring along - among professionals and artists of his vast personal court - even some Italian liqueur. They will inculcate the cult of the Alps liquor, marking the genesis of the vast European liqueur. This will be enriched, in a decisive manner, the new fruit and aromas coming from the New World.

During the nineteenth century, the digestive and the appetizers are now indispensable habits, to be enjoyed at home or in cafes, and traditional recipes are perfected, taking the taste that still retain